This product was probably the most fun to work on during my time at Westinghouse. For a fairly small and insignificant pressure washer accessory, another creative team member and I were let loose to tackle the creation of online listing visuals for this product in any way we wanted to. And we chose to have fun with it - leaning into bold, punchy, and gritty in-use photography, and sleek, graphic, architectural studio shots that showcase the product with as much importance as an iPhone commercial would. We even disassembled the product to capture dynamic angles that wouldn't have been possible otherwise.
This 2-in-1 water broom & undercarriage cleaner quickly became the best selling Westinghouse pressure washer accessory across all retailers, and for a routine job that was supposed to be quick and easy, I couldn't be more proud of where we took it. through and through, this process was a joy.
