Due to an urgent production complication with Westinghouse's manufacturers in China and Vietnam, the online listing and full color in-store retail packaging for the WPX2300e Electric Pressure Washer needed to be created and launched live before we could get a physical sample model in to photograph at our creative studio in Columbus, Ohio.
With everyone at a standstill, I leapt in with my skills in 3D software to create a range of visual composites, blending on-site photography with high detail CAD models from the manufacturer to create realistic imagery that could be used across all channels. This includes major national retailers such as Amazon, Walmart, The Home Depot, Menards, Lowe's, Costco, and Sam's Club.
The company did not have anyone in a 3D creative role at the time, and I, alone, made it possible to deliver these assets by the date of launch. I was able to show my wide range of skills outside of graphic design, and my ability to flex into different fields to bring a solution to the company earned me a promotion. This is one of my proudest moments working at Westinghouse.
The company did not have anyone in a 3D creative role at the time, and I, alone, made it possible to deliver these assets by the date of launch. I was able to show my wide range of skills outside of graphic design, and my ability to flex into different fields to bring a solution to the company earned me a promotion. This is one of my proudest moments working at Westinghouse.
